How Private AI Tools Will Help You Supercharge Your Advertising Strategy, According to Experts at Mekansim
By Jeff MacDonald and Jason Harris While AI is a hot topic as of late, it’s been around for a long time. At our agency,…
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Why Content Marketing Is Important for B2B Brands
By Art Allen For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline…
Independent ad tech continues to tick along even as storm clouds gather overhead
By Ronan Shields The cohort of public ad tech companies published their Q3 earnings during the last two weeks. While results are mixed with the…
Media companies announce more layoffs to cut costs, blaming a relentlessly challenging ad marketÂ
By Sara Guaglione The seemingly endless cycle of media industry layoffs over the past year hit another crescendo this month. Since the beginning of November,…
How to Find Out Who Has Unfollowed You on Twitter
By Adam Below is an extensive guide on how to find out who has unfollowed you on Twitter, highlighting various methods and tools available for…
The Advantages of Exporting Your Twitter Data
By Adam Exporting your Twitter data can offer a plethora of benefits, empowering users with greater control over their information, facilitating a deeper understanding of…
11 Website Page Load Time Statistics [+ How to Increase Conversion Rate]
By krbaker@hubspot.com (Kristen Baker) Page load time is a critical metric that influences your entire site’s performance. Even a few milliseconds can significantly impact the…
Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor
By Lane Ellis B2B Tech Decision-Makers Look for Content to Inform Them of Industry Trends 67 percent of B2B technology buying decision-makers have said that…
As the strikes end and Hollywood gets back to business, what happens next for advertisers and ad buyers?
By Kristina Monllos With the actor’s strike over — Sag-Aftra reached a tentative agreement with the Alliance of Motion Picture and Television Producers (AMPTP) on…
Why BuzzFeed might as well sell Complex
By Kayleigh Barber In an all-hands meeting held on yesterday afternoon, BuzzFeed CEO Jonah Peretti told staff that his former strategy to consolidate large media…