‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal
By Seb Joseph Omnicom was already planning to cut LiveRamp loose. Publicis buying it just moved up the date. Before the deal, the plan was…
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How Landon Tinker Demonstrates Long-Term Commitment Through Community Service
By Headlines Team Long-term community involvement is difficult to sustain because it depends on repetition rather than enthusiasm alone. Many people participate in volunteer efforts…
Can retail media networks survive the shift to agentic commerce?
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify In a not so distant future, LLMs may become the first stop in the online shopping journey.…
WTF is back button hijacking?
By Sara Guaglione You may not know the name for it, but you’ve probably experienced it: you click on a link to a webpage, hit…
‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
By Seb Joseph Before the ink was dry on the LiveRamp deal, Publicis Group CEO Arthur Sadoun had personally sent 500 emails. To clients, to…
Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp
By Ronan Shields Publicis Groupe’s strategic rationale for acquiring LiveRamp for $2.1767 billion appears to center on accelerating its shift toward data-driven, higher-margin, “principal” operating…
Brand mentions: How to track and measure visibility
By juthompson@hubspot.com (Justina Thompson) Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any…
Inside The Trade Desk’s Claude-powered campaign agent
By Krystal Scanlon The Trade Desk has a long history of AI ambition and a more complicated history of AI delivery. Its latest effort is…
Media Buying Briefing: What buyers expect out of this year’s upfront marketplace
By Michael Bürgi This briefing is made available to all Digiday readers through a partnership with sponsor DirecTV Advertising. Outcome. Defined as “the final result,…
Facing the Shadows: How Confronting Suppressed Memories Unlocks Your Future
By Headlines Team There are moments in life that leave a mark. As we navigate our careers, relationships, and personal growth, we inevitably accumulate experiences…