How Can Cloud Services Protect Stored Data?
By Chris Turn Cloud services have become an integral part of our daily lives, catering to various needs such as storage, computing resources, and application…
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Category: International Association of Digital Marketing Professionals
How CTV advertisers leverage show-level data for programmatic success
By Peer39 Mario Diez, Chief Executive Officer, Peer39 CTV remains the belle of the ball to advertisers, especially those looking to reach TV and video…
The Complete Guide to Education Marketing
By Jenny Romanchuk Looking to grow your company’s reach? Education marketing is the answer. Here, you can grow demand for your product, services, or institutions…
Top B2B Expert SEO Trends & Predictions for 2024
By Lane Ellis What will search marketing and search engine optimization (SEO) look like in 2024 — as generative AI and other factors continue changing…
Innovid study examines impact of measurement and optimization gaps across CTV campaigns
By Antoinette Siu Ad measurement firm Innovid’s recent report on television insights revealed advertiser challenges around the growing gap between measuring media and optimizing campaigns…
Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year
By Kayleigh Barber Sustainability is currently up against a myriad of other challenges that face the digital advertising industry when it comes to which focus…
Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities
By Ronan Shields A study from Adalytics Research explores the intricacies of Google’s Search Partner (GSP) network and asks marketers, “Does a lack of transparency…
Logo Color Schemes: 25 Examples + Tips From HubSpot’s Brand Team
By Sam Lauron Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness. In fact, 75% of…
Alienware wants to make endemic esports brand partnerships cool again
By Alexander Lee Esports organizations have spent years trying to evolve away from endemic brand partners in favor of blue-chip, non-endemic sponsors. But as sponsorships…
Mythbuster: How the inconsistent definition of click-through rates affects publishers and their advertisers
By Sara Guaglione Email click-through rates would seem to be a simple metric for email service providers to calculate to help publishers and advertisers determine…