8 Holiday Gifts for the Content Creator in Your Life
By esantiago@hubspot.com (Erica Santiago) Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a…
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Category: International Association of Digital Marketing Professionals
8 Holiday Gifts for the Content Creator in Your Life
By esantiago@hubspot.com (Erica Santiago) Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a…
Strategic Insights: How NetReputation Transforms Online Reviews
By Sitetrail Research Team NetReputation’s Pioneering ORM Services NetReputation, a leading figure in the online reputation management (ORM) industry, has become synonymous with excellence and…
The Rundown:Â How brands can cut programmatic wastage
By Ronan Shields Marketers’ media-buying teams can realize a collective cost-saving of $22 billion by streamlining their programmatic ad buys for the open web to…
Marketing Briefing: How the meaning of ‘viral’ has changed with social media fragmentation, overuse of the word
By Kristina Monllos If you spend any time on a platform like TikTok or Instagram Reels, it won’t take long to see an influencer talk…
Spill co-founder Alphonzo Terrell on attracting advertisers to marginalized social communities
By Kimeko McCoy Subscribe: Apple Podcasts • Stitcher • Spotify Big advertisers are seemingly ready to abandon X (formerly Twitter) for good this time thanks…
Top 10 Trends for Content Marketing in 2024: For B2B Brands and Beyond
By Katelyn Drake As we approach 2024, content marketing is rapidly evolving. Shaped by a blend of technological advancements, changing consumer behaviors, and a greater…
How to Design an Engaging Facebook Business Page [+ Tips]
By Rami El-Abidin Facebook is home to nearly 2 billion monthly active users, so it’s safe to say that having a compelling Facebook Business Page…
Top Behavioral Targeting Tools Marketers Should Know About
By Olivia Deng Like many others, I get dozens of emails a day. If the subject line’s irrelevant to my interests, I’m scrolling by and…
AI Briefing: Apple and Google feature AI-powered apps in their ‘best of 2023’ lists
By Marty Swant All the AI hype has made its way into the app stores. Last week, Apple and Google unveiled their lists for the…