How publishers are unlocking ad revenue with privacy-first media
By Optable Amid the phasing out of traditional identifiers and changes to data privacy laws, publishers are increasingly prioritizing first-party data to safeguard their ad…
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The HubSpot Culture Code: Creating a Company We Love
By dshah@hubspot.com (Dharmesh Shah) Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as an…
SEO For Pinterest: 20 Pinterest Tips To Drive Discovery and Clicks
By Mandy Bray In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail…
Why Outsourcing B2B Influencer Marketing Leads to Success (New Data)
By Art Allen For B2B brands, it is no longer a question of whether or not influencer marketing works. In fact, a vast majority of…
WTF are shadow vacancies?
By Hailey Mensik This article as first published by Digiday sibling WorkLife The return to office appears to be stalling. Office occupancy has hovered around…
What G2’s strategic partnership with Version1 means for esports mergers in 2024
By Alexander Lee 2024 is shaping up to be a year of M&A for the esports industry. The past 12 months have seen a rise…
La NFL otorga licencias a microempresarios hispanos para comercializar la marca y logos de la liga
By Denny Alfonso Aunque en su gran mayorÃa los latinos son amantes del balompié, cuando se trata de hablar de fanáticos hispanos de la NFL…
Brands are refining their advertising strategies to engage millions of gamers
By Overwolf Noam Korin, vice president, brand partnerships, Overwolf The gaming industry continues to surge to unparalleled heights, surpassing the music and movie sectors in…
Influencer-Founded Food and Beverage Brands: Are They Good Business?
By Cyan Zhong I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber is not only Gen Z’s favorite influencer,…
40 Interests That Deserve a Place on Your Resume
By Sam Lauron Early in my career, my boyfriend (now fiancé) was helping me write my resume. I asked to see his and noticed he…