Holding companies vs. independent agencies: who beat who in 2023?
By Michael Bürgi In the never-ending struggle between the holding company model and the independent’s way of the agency business, it appears the independent side…
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Time appoints its first chief events officer as publishers double down on events in 2024Â
By Kayleigh Barber Time today has announced the newly created role of chief events officer, in a move that’s emblematic of the media industry’s fervor…
7 Expert & Data-Backed Trend Predictions for 2024
By Cyan Zhong It’s that time of the year… We asked a few badass colleagues and expert Trendsters what they think will be huge in…
Protected: Unpacked: Framing measurement and attribution solutions in a fragmented RMN ecosystem
By Best Buy Ads This content is password protected. To view it please enter your password below: Password: Continue reading this article on digiday.com. Sign…
Q&A: How advertisers are leveraging CTV’s evolution into actionable TV
By Roku As the connected TV space continues to grow, new advertising avenues emerge. The latest is the idea of actionable or shoppable TV, stemming…
The Best Loyalty Apps Today
By Adam When thinking about traveling, the worst thing that can happen is a delay. This means potentially being late to an event, missing a…
8 SEO Challenges Brands Face in 2023 [HubSpot Blog Data]
By Erin Rodrigue In the 1990s, SEO success relied on keywords. In 2023, new SEO challenges have emerged. While keywords still matter, other considerations such…
Stock Markets and Social Media? Absolutely!
By HubSpot Editorial This year, global social media users swelled to a record-breaking 4.9 billion. Statistics like these suggest that social media stocks may be…
Justin Smith explains how Semafor achieved profitable months in its first full year
By Kayleigh Barber Subscribe: Apple Podcasts • Stitcher • Spotify Semafor is about to close the book on its first full calendar year, having launched…
Marketing Briefing: Let’s end the year with a recap of the big marketing trends of 2023
By Kristina Monllos Much like 2022, 2023 hasn’t been the easiest of years for marketers as they continue to navigate an uncertain economy, inflation, privacy…