The Pros and Cons of Social Media for IT Professionals
By Sitetrail Research Team Social media is not only a platform for entertainment and communication, but also a powerful tool for IT professionals. Whether you…
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Digiday+ Research roundup: Third-party cookies, Meta’s platforms and generative AI were 2023’s biggest trends
By Julia Tabisz This year has been a bit of an emotionally exhausting one, whether you’re talking about marketing or media. The economy, fragmenting social…
Newsroom leaders will take a more cautious approach to generative AI in 2024
By Sara Guaglione “AI,” “ChatGPT” and “hallucinate” were all deemed the “word of the year” in 2023, as advancements in generative artificial intelligence technology swept…
Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]
By lkolowich@hubspot.com (Lindsay Kolowich Cox) Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand…
Navigating the Social Media Landscape in 2024: Strategies and Trends
By Sitetrail Research Team The world of social media is in a constant state of evolution. What worked yesterday may not work tomorrow, and as…
Publishers’ efforts to diversify their workforces slows in 2023, but heads of DEI point to progress
By Sara Guaglione It’s been over three years since the media industry’s white and male-dominant composition was put under a microscope. Since the murder of…
‘More volatile now’: Digiday editors share top takeaways from 2023
By Kayleigh Barber Subscribe: Apple Podcasts • Stitcher • Spotify This year was another one for the advertising and media history books, but not for…
Healthier Living Made Easy with Under-Deck Tanks
By Andie In the bustling era where the hustle seems nonending, pursuing a healthier lifestyle can be challenging. The Australian Bureau of Statistics states that…
Bot takes: ChatGPT, Bard and Claude ponder 2023, pitch holiday TV ads, and predict 2024
By Marty Swant Since so much of 2023 was filled with news about generative AI, how might chatbots reflect on what was an eventful year?…
Media matchmakers: The 2024 uncoupling edition
By Kayleigh Barber Consolidated media was the name of the game for the better part of a decade as publishers looked at scale as a…