J Balvin empieza el año con el pie derecho y una nueva colaboración con Jordan
By Denny Alfonso El artista colombiano J Balvin dio un paso adelante en 2024 con el lanzamiento de una nueva colaboración con Nike, las nuevas…
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Category: International Association of Digital Marketing Professionals
Duplicate Content Issues on Your Website? Easy Ways to Find and Fix Them
By Erin Pennings It’s easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords. While those are…
Weird Words in English: 100+ Terms You Need to Know from 2023 and Beyond
By Daniel Doan In 2023, the Oxford English Dictionary again updated its lexicon, adding 80 new weird words and phrases. From technological jargon like “Bitcoin”…
New Year, New Strategies: Top New Year’s Resolutions for Marketers in 2024
By Katelyn Drake Happy 2024, fellow marketers! ? It’s that enchanting time of year when we exchange our old marketing hats for shiny new ones.…
Future of TV Briefing: The top trends and developments that will shape the future of TV in 2024
By Tim Peterson This week’s Future of TV Briefing looks at some of the top trends and developments to keep an eye on in 2024.…
Omnicom Media Group maps its own path to avoid the potholes of programmatic
By Michael Bürgi The problems with investing media dollars through programmatic means are well documented, the most recent example being the ANA’s study released in…
Jennifer Lopez habla de la creación de una marca de belleza para ayudar a las mujeres a “verse y sentirse jóvenes”
By Emma Sandler Esta historia fue reportada por primera vez en Glossy, una publicación hermana de Digiday en Español. Puede que Jennifer Lopez sea la fundadora…
As retail media grows, more agencies are implementing their own ways to guide clients
By Michael Bürgi The headlong rush into commerce media — predominantly embodied by the surge of retail media networks launched over the last three years…
Duolingo’s head of global social strategy, Katherine Chan, talks about making unhinged content work and learning from mistakes
By Kimeko McCoy Subscribe: Apple Podcasts • Stitcher • Spotify Social media is in its so-called unhinged era, where social media managers are breaking the…
How Media Leaders Will Make AI Work in 2024, from HubSpot’s VP of Media
By Cyan Zhong Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt. Jonathan’s a badass innovator who’s led marketing…