By Antoinette Siu Given the focus on cookie deprecation changes this year, agencies and clients will increasingly seek more transparency with campaign insights and data…
By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Agencies see 2024 as a year…
By Caroline Forsey Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition. In fact, Frederick Reichheld…
By Kayleigh Barber Google has officially started deprecating the third-party cookie from its Chrome browser, starting with 1% of its audience this month. And by…
By Kristina Monllos As the Sundance Film Festival kicks off its 40th year today, longtime sponsors like Acura and Adobe are expanding their experiential marketing…
By Danny Parisi Esta historia fue reportada por primera vez en Glossy, una publicación hermana de Digiday en Español. En la última iteración de la gran…
By Adam Using quality surveys to make business decisions is one of the best ways to understand one’s target audience and the attitude of consumers.…
By LiveRamp Sponsored by LiveRamp From policy changes to the cookie’s demise, the advertising industry is already transforming just a few weeks into 2024. While…
By News Edition Working in social media means being on the internet for long periods of time, pretty much all day, every day. When you’re…
By gsoskey@hubspot.com (Ginny Mineo) Whether you’re setting up a brand new Facebook Page for your brand, or just want to make the most of your…
