Screenvision study with Magna pushes hard on cinema’s ability to deliver attention
By Michael Bürgi Cinema sales operations are pushing attention metrics to bring in revenue. In a bid to increase its share of the multi-billion-dollar ad…
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Google expands ‘conversational’ generative AI tools for advertisers powered by Gemini
By Marty Swant Google is expanding use of its powerful new Gemini AI model to let more search advertisers create campaigns with a single URL.…
Has Google Gotten Worse? Here’s What New Data Says
By cdelprincipe@hubspot.com (Curt del Principe) “Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search…
How the world’s most ambitious esports league shrank to nothing: An oral history of the Overwatch League
By Alexander Lee The Overwatch League is officially done with, but the story of the “Overwatch” community isn’t over yet. With a successor on the…
Navigating Excellence: A Comprehensive Look at Local Shipping Services for Boats and Yachts with A1 Auto Transport Company
By Aaron Watson The world of maritime leisure is a realm of elegance and adventure, where boat and yacht enthusiasts embark on journeys that transcend…
How social-centric Gallery Media is taking on events, TikTok Shop and ever-changing algorithms
By Kayleigh Barber Subscribe: Apple Podcasts • Stitcher • Spotify Digital media companies have to be willing to change with the times if they want…
‘There is movement now’: Advertisers cautiously step into Google’s Chrome’s cookieless era with the Privacy Sandbox
By Seb Joseph Marketers are lining up at Google’s Privacy Sandbox like kids at a mandatory broccoli buffet. Fail to act, and they risk losing…
Survey: How are publishers addressing traffic concerns?
By Arc XP With the rise of generative AI and persistent algorithm changes, driving site traffic is increasingly challenging. Publishers: Take this survey and tell…
15 Best WordPress Survey Plugins in 2023 (Hands-On)
By Dorissa Saint-Juste On the hunt for the best WordPress survey plugin? Whether you’re looking to improve the user experience on your website, increase your…
Q1 Marketing Plays That'll Start Your Year Strong, According to State of Marketing Data
By Erin Rodrigue Ah, quarter one. It’s a time when many of us reflect on the last year, make new bets, and refresh our playbooks.…