Media Briefing: How publishers are trying to get people to log in to their sites
By Kayleigh Barber All about the log-in Audience authentication is top priority for many publishers in 2024, but it’s not as easy as capturing an…
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Category: International Association of Digital Marketing Professionals
Una cerveza Michelob con Messi, unos Doritos con Jenna Ortega, ¿quienes van tras la conquista de la audiencia latina en la transmisión del Super Bowl?
By Denny Alfonso SÃ, Leo Messi es hoy por hoy el mejor jugador de fútbol, no fútbol americano, de balompié claro, sin embargo, eso no…
Collabstr Unveils the Trends and Stats in the 2024 Influencer and Creator Economy
By Adam In the ever-evolving landscape of the creator economy, Collabstr, a leading influencer marketplace, has once again pulled back the curtain, sharing key insights…
The Growing Importance of Social Media in B2B Marketing
By Theresa Meis From MySpace to Meta, social media has been through more evolutions than a deck of Pokémon. Today’s platforms offer a multimedia-rich ecosystem,…
NP Digital acquires agency REBL House to combine creative and data capabilities
By Antoinette Siu Performance marketing agency NP Digital this week is finalizing its acquisition of full-service creative and branding agency REBL House, Digiday has learned.…
Why Tropicana is betting on retail media as Google starts to deprecate third-party cookies
By Kimeko McCoy Google’s third-party is (finally) crumbling. At the same time, the way shoppers search for information has expanded beyond Google, into TikTok, Amazon…
What the future of contextual advertising looks like in a privacy-first world
By Seedtag Chad Schulte, senior vice president of agency partnerships and strategy, Seedtag Custom AI has become an indispensable tool for agencies seeking a competitive…
7 Ways to Use Social Media to Reach People Looking for Movers
By Full Editorial Moving is a stressful and time-consuming process that requires planning and preparation. Many people look for reliable and professional movers to help…
Diving Deep Into Marketing for Restaurants (My Takeaways)
By Sam Lauron I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and Tex-Mex, if…
How to Use the COUNTIF Function in Excel
By Mehedi Hasan Shoab Excel can do more than just simple math. That’s thanks to its bevy of built-in functions and min-formulas that simplify the…