By juthompson@hubspot.com (Justina Thompson) The AEO benefits that matter most to marketing leaders have shifted from theoretical to measurable. As more buyers discover brands through…
By Lee Odden There’s a question that I think a lot of B2B marketers and creatives have right now: With use of AI in social…
By Michael Bürgi Dentsu has undergone a shift in top management on a global scale, with new global CEO Takeshi Sano in charge of an…
By Krystal Scanlon Whether X’s ad business has recovered to pre-Elon Musk ownership levels has been one of those questions that’s somehow managed to be…
By Seb Joseph OpenAI may be telling marketers to treat ChatGPT as a test channel rather than a performance one but its partner deals, tech…
By Ronan Shields Digiday readers need no reminder that the internet’s infrastructure, not to mention its funding, is in flux, causing equal amounts of trepidation…
By Profitable News Key Takeaways Prioritize a backlink building service after technical SEO is finished, because a fast, crawlable site still won’t rank for tougher…
By Krystal Scanlon OpenAI has switched on cost-per-action ads inside its ads manager, Digiday has learned. The feature, which is currently available to select advertisers…
By Sara Guaglione Geoff Schiller, former CRO at Vox Media, is set to become CEO of cinema ad network Screenvision. The move marks Schiller’s first…
By Headlines Team Alex Wilcox is co-founder and CEO of JSX, a Dallas-based semi-private air carrier focused on faster, simpler short-haul travel. The career behind…
