Media Buying Briefing: Why is Wall Street punishing Publicis – and maybe other holdcos?
By Michael Bürgi Speak to any holding company leader and they’ll be the first to tell you they’re misunderstood. They feel maligned by all the…
By Michael Bürgi Speak to any holding company leader and they’ll be the first to tell you they’re misunderstood. They feel maligned by all the…
By Sara Guaglione As the Super Bowl and the Winter Olympics collide this week, The New York Times-owned publication The Athletic is playing up coverage…
By Headlines Team Public interest law plays a critical role in safeguarding communities, consumers, and natural resources in an increasingly complex regulatory landscape. As industries…
By Kayla Schilthuis-Ihrig The best marketing isn’t chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences, trends, and real-time data.…
By Seb Joseph What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics. They still call themselves agencies. This is a member-exclusive article…
By Michael Bürgi On the the last workday before the Super Bowl and with Winter Olympics’ opening ceremonies just hours away, WPP Media has formed…
By Ronan Shields Related Insights Advertising around Politics As Trump returns to the White House, media buyers clamp down on brand safety Read More Hearst…
By Sara Guaglione This week’s Media Briefing will explore how a strong Q4 of 2025 gave publishers’ advertising businesses momentum, even as AI and traffic…
By Headlines Team In the sun-drenched enclave of Palm Beach, where the mansions are historic and the expectations are impossibly high, it takes more than…
By Nick Nelson If you’re a marketer, you’re probably familiar with this struggle: putting a bunch of thought, energy and effort into a great campaign…