International Association of Digital Marketing Professionals | International Association of Digital Marketing Professionals (IADMP)

How data marketplaces are evolving to meet buyers’ expectations

By Experian Doug McLennan, senior director of product management, Experian For a long time, data buyers enjoyed a small set of large-scale data marketplaces that…

Aaron March 18, 2025

Social Media Basics: A Checklist Every Marketer Needs

By mbretous@hubspot.com (Martina Bretous) Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind…

Aaron March 18, 2025

Brian Wieser revises ad forecast downward as U.S. ad market grows wary

By Seb Joseph The world feels more unmoored than ever, and, predictably, the ad dollars are pulling back in kind. Marketers have been murmuring about…

Aaron March 18, 2025

TikTok ban looms closer, leaving more questions than answers in its wake

By Kimeko McCoy Subscribe: Apple Podcasts • Spotify The halfway point for the looming TikTok ban has passed, leaving more questions than answers – not…

Aaron March 18, 2025

Marketing Briefing: What’s on marketers’ minds — changing consumption habits, AI search ads and more — with GoDaddy CMO Fara Howard

By Kristina Monllos Much of a marketer’s job today seems to be about recognizing the changes in the advertising landscape, pivoting to deal with those…

Aaron March 18, 2025

Content Cadence: How Often to Publish, and Why

By Nick Nelson It’s one of the most frequently asked questions in content marketing: How often should I be publishing? This is a critical consideration…

Aaron March 17, 2025

Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]

By pbump@hubspot.com (Pamela Bump) It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As…

Aaron March 17, 2025

Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy

By Caroline Forsey A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time…

Aaron March 17, 2025

How This Small Startup Outperformed a Stalling Industry

By cdelprincipe@hubspot.com (Curt del Principe) As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually…

Aaron March 17, 2025

BuzzFeed to invest $10 million in BF Island – How does it stack up against other social platforms’ launch costs?

By Sara Guaglione BuzzFeed CEO Jonah Peretti said in an earnings call last week that the company was investing $10 million of resources into BF…

Aaron March 17, 2025

International Association of Digital Marketing Professionals | International Association of Digital Marketing Professionals (IADMP) - Part 3

Category: International Association of Digital Marketing Professionals

How data marketplaces are evolving to meet buyers’ expectations

Social Media Basics: A Checklist Every Marketer Needs

Brian Wieser revises ad forecast downward as U.S. ad market grows wary

TikTok ban looms closer, leaving more questions than answers in its wake

Marketing Briefing: What’s on marketers’ minds — changing consumption habits, AI search ads and more — with GoDaddy CMO Fara Howard

Content Cadence: How Often to Publish, and Why

Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]

Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy

How This Small Startup Outperformed a Stalling Industry

BuzzFeed to invest $10 million in BF Island – How does it stack up against other social platforms’ launch costs?

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