By Michael Bürgi The easier you can make the shopping experience, the more likely someone will buy something.  Omnicom, in the last of a flurry…

By Seb Joseph Nine years ago, David Jones felt like a mad scientist at the Cannes Lions Festival, unveiling You and Mr Jones — now…

By Tim Peterson This week’s Future of TV Briefing features an interview with BET’s Louis Carr about how this year’s upfront market is progressing. ‘People…

By Michael Bürgi Omnicom kept up its raft of announcements and partnerships during Cannes Lions this week. The latest move has the holding company’s social…

By Sara Guaglione In a bid to earn more ad revenue, Daily Mail is making a big push into long-form video with plans to debut…

By Ronan Shields Amazon Ads is trumpeting the AI capabilities of its demand-side platform as part of a week-long charm offensive at the advertising industry’s…

By Marty Swant Ad fraud often follows the flow of advertising dollars, but researchers now suggest scammers are also now following another industry trend: adoption…

By Seb Joseph Standards for measuring ad carbon emissions have been overdue, but they’re finally here. Now, marketers can back up their green claims with…

By Joshua Nite Search engine optimization (SEO) is a competition. For any given keyword or topic, your content is battling thousands of others for limited…