How AI and contextual targeting help gain voter attention for the 2024 election
By Seedtag Kara Ullmann, head of political, US, Seedtag CTV advertising will be front and center throughout this year’s election season, with political ad spend…
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Make Sure to Include These 8 Elements in an SEO Content Brief
By Harry Mackin When it comes to building content that helps you achieve your SEO objectives, ”good” isn’t good enough. Your content has to be…
The Trade Desk holds fire on full Yahoo suspension
By Ronan Shields According to sources, media buyers can still buy Yahoo video inventory using The Trade Desk following a weeks-long dispute, including marketplace suspensions.…
This performance specialist shop finds new value as an agency for agencies
By Michael Bürgi Eden Collective got its start just before the pandemic ravaged so many agencies in the industry, and forged a niche for itself…
El Dabe Ritter: How Social Media Help About
By Doug Brown Social media has revolutionized the way businesses connect with their audience, and the legal industry is no exception. In a digital age…
Marketing Briefing: Marketers race to use generative AI tools, find ways to make humans ‘smarter, faster, better’
By Kristina Monllos CMOs have long been pressured to do more with less. The push for that efficiency continues — despite squeezed budgets, an evermore…
Programmatic pushes its way into the upfront bazaar
By Michael Bürgi For its first several decades, the upfront marketplace — the selling season in which billions of dollars are placed ahead of the…
Red, White & Badass Brews Experiences Surge in Orders Following Viral Facebook Campaign
By Sitetrail Research Team Authenticity: RWBB’s brand voice is unapologetically patriotic, bold, and humorous. This authenticity shines through in their website (above) and their social…
The AI Revolution Now Transforming SEO Services in the UK
By Sitetrail Research Team AI is transforming SEO services in the UK, enhancing user experience, revolutionizing content creation, and advancing keyword research and analytics, while…
Red, White & Badass Brews Experiences Surge in Orders Following Viral Facebook Campaign
By Sitetrail Research Team Authenticity: RWBB’s brand voice is unapologetically patriotic, bold, and humorous. This authenticity shines through in their website (above) and their social…