Media Buying Briefing: What Naylor’s exit from Netflix means for streaming overall
By Michael Bürgi A quick look at the state of video viewing in the U.S. shows that streaming continues to be the place that’s attracting…
The Largest Digital Marketing Community Worldwide | Become a Member
Category: International Association of Digital Marketing Professionals
The Guardian moves closer to being a reader-supported business as it launches new cooking app
By Krystal Scanlon The Guardian is accelerating toward being a reader-supported business instead of a traditional ad business with the launch of its new globally…
Teads’ M&A rumors are firming up with a deal to merge with Outbrain
By Ronan Shields The sale of ad tech maven Teads is finally happening, in a reported deal with content recommendation company Outbrain for an undisclosed…
How to Deliver Customer Experiences That Increase Conversions
By sonia@soniaethompson.com (Sonia Thompson) Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.…
Manchester City uses Fortnite to expand its global audience
By Alexander Lee Manchester City is looking to become a global sports brand, and it’s using Fortnite as its secret weapon. Tomorrow, the football club…
Online Philanthropy: How to Leverage Social Media for Charitable Causes
By Adam Social media has transformed the way we communicate, interact, and even donate. Online philanthropy is now a powerful tool for charitable organizations and…
Brian Lesser returns to GroupM with an expected focus on advancing tech
By Michael Bürgi The latest C-suite shuffle within WPP’s media agency arm, GroupM, comes at the very top of the organization, as Brian Lesser returns…
Media Briefing: Publishers say private programmatic revenue is up – but open is a mixed bag
By Kayleigh Barber Programmatic pulse check The first half of 2024 was largely better for publishers’ direct-sold advertising businesses compared to the same period in…
Building a Brand: How Construction Companies Can Use Social Media for Visual Storytelling
By Adam In the digital age, social media has become a pivotal platform for businesses across industries to amplify their brand presence and connect with…
Sustainable Jewelry: How Social Media is Promoting Eco-Friendly Practices
By Adam The jewelry industry, long associated with luxury and opulence, is undergoing a significant transformation. As awareness of environmental issues and ethical sourcing grows,…