Elon Musk’s lawsuit shatters GARM, revealing industry’s fracture and fear
By Seb Joseph Since Elon Musk snagged X two years ago, he’s been on a tear against advertisers, even telling them to “go fuck themselves.”…
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Why G2 Esports is hiring from the agency world as it looks to expand beyond gaming
By Alexander Lee The prominent esports organization G2 Esports has hired its first head of media house in a bid to capture a larger share…
Media Briefing: News publishers’ AI ad tools show positive lift, but still have to prove themselves
By Kayleigh Barber Advertising the AI ad tools News publishers have largely been reluctant to implement generative AI technology in the newsroom. But using generative…
Best B2B Marketing Content for Each Funnel Stage
By Joshua Nite B2B content marketing is no longer restricted to white papers and case studies. It can’t be. B2B buyers — otherwise known as…
New Adalytics report raises new questions about use of AI systems for brand safety
By Marty Swant A new report from the Adalytics has advertisers and brand-safety experts asking new questions about the effectiveness of AI systems. The latest…
X takes legal action against advertisers to challenge media status quo
By Krystal Scanlon X is dragging a global alliance of advertisers to court, accusing them of mob-like behavior. The advertising industry, of course, finds this…
X files federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted, Unilever
By Krystal Scanlon Elon Musk, the controversial owner of ad-funded platform X, has followed through on his threat to sue a global alliance of advertisers…
20 Great Examples of PowerPoint Presentation Design [+ Templates]
By cstec@hubspot.com (Carly Williams) When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take. While all that choice — colors,…
Media and advertising dealmaking shows progress, but full recovery is still out of reach
By Seb Joseph Dealmaking in media and advertising is still moving, but calling it a full-blown resurgence is like calling a warm-up jog a marathon.…
WTF is the hybrid coordination tax?
By Hailey Mensik This article was first published by Digiday sibling WorkLife While hybrid work is now the most common type of working arrangement, there…