The most complete signal in advertising is hiding in plain sight
By Blis Alex Boras, president of Blis U.S., part of T-Mobile Advertising Solutions For the past few years, the ad tech industry has been focused…
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What AI is about to expose about programmatic advertising
By Blockboard Matt Wasserlauf, CEO, Blockboard For years, the advertising industry had a convenient villain: fraud. It was real, it was measurable and it gave…
How to rank in AI search results: Expert best practices
By rsukhraj@hubspot.com (Ramona Sukhraj) Knowing how to rank in search engines and how to rank in AI search results are two different games now. As…
How a German publisher JV is turning LLM visibility into a premium brand buy
By Jessica Davies Publishers spent years learning how to engineer Google. Now they’re trying to do the same for AI answers – and sell it…
Media Briefing: The new World Cup SEO playbook: What’s in and what’s out
By Sara Guaglione This week’s Media Briefing looks at why the World Cup is no longer the easy search traffic win it once was, and…
Future of TV Briefing: Fox finds its programmatic identify in Roku
By Tim Peterson This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming —…
OpenAI moves to automate ad creative
By Krystal Scanlon OpenAI is poised to automate one of advertisers’ most laborious tasks: ad creative. Over the past four months of its ad pilot,…
The Mother Earth Effect Is Olivia Ramirez Smith’s Bet on Grounding
By Adam The Mother Earth Effect LLC is not a wellness brand. It is a bet. Olivia Ramirez Smith founded the company on a simple…
WTF is agentic commerce? | How brands can make loyalty and promotions agent-ready
By Talon.One This WTF guide, sponsored by Talon.One, explores how brands can make their loyalty and promotions agent-ready, as agentic commerce evolves from a theoretical…
Ford, Amazon Prime Video and Pokémon are among the 2026 Digiday Content Marketing Awards finalists
By Digiday Awards This year’s Digiday Content Marketing Awards finalists are creating interactive experiences and leaning on immersive storytelling to foster loyal audiences and build…