Why multichannel TV viewing requires a balance between linear and streaming
By Samsung Ads Justin Fromm, head of insights, Samsung Ads For years, advertisers have prioritized navigating the linear and streaming TV landscape, with ongoing efforts…
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How brands from Walmart to L’Oreal are stepping up their game in Roblox in 2024
By Alexander Lee Roblox has quietly become one of the biggest games in the world, with nearly 400 million users logging into the metaverse platform…
How extremely online culture is showing up outside of social media from ‘very demure’ to ‘Brat Summer’
By Kimeko McCoy Demure this, Brat Summer that. If it seems like “extremely online” culture is showing up in mainstream marketing outside of social media,…
How Automated File Transfer Software Can Transform Your Business Operations
By Adam In an age defined by instant gratification and digital transformation, the exchange of information should be as seamless as the content itself. While…
How to Write a Memo [Template, Examples & HubSpotter Tips]
By Sam Lauron A memo is the best way to share news when you have a significant update or important win within your company. Unlike…
13 YouTube Description Templates That Have Helped Our Videos Go Viral
By esantiago@hubspot.com (Erica Santiago) With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube…
How the convergence of sports and streaming creates opportunities for platforms and advertisers
By Nexxen Kenneth Suh, Chief Strategy Officer, Nexxen Sports and streaming seem to be everywhere of late — at the upfronts, dominating the news and…
Should You Develop a Microsite for SEO? Learn Why and How
By Ryan Leighty If you’re searching for Nike shoes, you might go to Nike.com and browse. But what if you want to know more about…
Five key signs that Reddit is getting ready to launch its own search ads business
By Krystal Scanlon When it comes to building out a search ads business, Reddit is staying tight-lipped. But all the recent moves the platform has…
Future of TV Briefing: 8 charts that sum up the state of streaming advertising
By Tim Peterson This week’s Future of TV Briefing takes a visual look at the state of streaming ads. Data stream Olympics increase streaming watch…