What a new TV show and its parallel mobile game say about the future of entertainment across media
By Alexander Lee In today’s entertainment landscape, transmedia is the buzzword du jour — and gaming is driving the narrative. The trend was on full…
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3 Missteps with AI Image Generation and How You Should Be Using Them
By kbodnar@hubspot.com (Kipp Bodnar and Kieran Flanagan) For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied…
AI Target Audience: What I Learned [+ Tools to Try]
By esantiago@hubspot.com (Erica Santiago) I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I want…
During crucial holiday season, some marketers meet Christmas blues head-on in seasonal ads
By Sam Bradley Christmas cheer isn’t for everyone. Everyone’s got an uncle who would rather watch a Ken Burns documentary than pull crackers. Who’d settle…
Google is getting ready to unveil how Chrome’s cookie opt-in model will work, sources say
By Ronan Shields In July, a single announcement from the Google Chrome team turned the $300 billion digital media industry upside down, turning the subsequent…
I Tested the 5 Best Free Social Media Monitoring Tools — Here’s How They Stack Up
By bwhalley@hubspot.com (Brian Whalley) In business, reputation is everything. It can decide whether someone gives you their attention or, even more significantly, their sale. However,…
Influencer spending increases in Q4 after election blackout as brands integrate channels, commerce
By Antoinette Siu Coming out of a presidential election blackout period in the U.S., many marketers expect to see increases across influencer marketing ad spending…
News publishers didn’t sustain a traffic bump in the 2024 presidential election week like they did in 2020
By Sara Guaglione Unlike the drawn out process of the presidential election in 2020, this year’s election quickly revealed that Donald Trump would be the…
The Simple Website Personalization That Increased Conversions by 560%
By pvaughan@hubspot.com (Pamela Vaughan) As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get when…
Stand Out with Influence: Download the 2025 B2B Influencer Marketing Report
By Donna Robinson The future of B2B influencer marketing is here. Grab a copy of the 2025 B2B Influencer Marketing Report to help chart your…