How Perplexity calculates publishers’ share of ad revenue
By Sara Guaglione AI search engine Perplexity introduced a new revenue share model back in July, amid the wave of deals between AI tech companies…
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Category: International Association of Digital Marketing Professionals
Mktg.ai aims to be the Bloomberg terminal for marketers in tracking their brand investments
By Michael Bürgi If you’ve worked in marketing or media in some capacity over the last 25 years, there’s a chance you’ve come across Kevin…
How Backspace Marketing Can Integrate Social Media Strategies Into SEO Campaigns for Improved Rankings
By Headlines Team Integrating social media strategies with search engine optimization (SEO) campaigns has evolved into a vital aspect of modern digital marketing. While search…
Marketing Wrapped 2024 & Top Strategies for the New Year, According to Spotify's Global Head of Business Marketing
By Caroline Forsey By mid-December, my Instagram feed is overflowing with my friends’ Spotify Wrapped playlists. So I started my festive, timely conversation with Spotify’s…
What the era of composable identity looks like for brands
By Adstra Lance Brothers, Chief Revenue Officer, Adstra In an increasingly fragmented ecosystem, brands face challenges navigating signal loss, privacy regulations and complex customer journeys…
Register for Our Expert Webinar: SEO Tactics to Start and Stop in 2025
By Nick Nelson If you’re a marketing leader who is held accountable for maximizing your resources and proving ROI, then you know this: Understanding what…
7 AI Automation Examples that Will Streamline Your Marketing Strategy
By esantiago@hubspot.com (Erica Santiago) Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the…
How Social Media Engagement Boosts SEO – Insights from Backspace Marketing
By Headlines Team The relationship between social media engagement and search engine optimization (SEO) has been a subject of ongoing discussion among digital marketers. Although…
AI Briefing: Autonomous browsing and shopping agents bring new opportunities and (bot) risksÂ
By Marty Swant The influx of AI agents is quickly creating new ways to autonomously browse the internet and shop online. However, the feature also…
Media Buying Briefing: Looking at the implictions of Omnicom’s IPG purchase, including if it doesn’t happen
By Michael Bürgi What a month last week was, right? Omnicom’s proposed $30 billion stock acquisition of rival holding company Interpublic Group caught an entire…