What is a Mind Map? Exploring a Powerful Tool for Creative Problem Solving
By ttaylor@hubspot.com (Tristen Taylor) Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer,…
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Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?
By Sam Bradley Whichever way you look at it, 2024 was a slam dunk year for women’s sports. The WNBA enjoyed a banner season featuring…
Why consolidation means a potential payday for non-holdco agencies that target the ‘forgotten middle’
By Michael Bürgi Judging from the reaction to the news of Omnicom’s planned acquisition of Interpublic Group near the end of 2024, there’s a strong…
11 Important Elements to Include in Your Employee Handbook
By samaresan@hubspot.com (Swetha Amaresan) In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot…
How I Write Effective SOPs: A Complete Guide [+ Free Template]
By Shadrack Wanjohi In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes. Then, I…
The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More
By cdelprincipe@hubspot.com (Curt del Principe) Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve…
How Backspace Marketing Integrates Social Media Advertising and SEO for Superior Campaigns
By Headlines Team The Power of Integrated Digital Strategies Backspace Marketing, a leader in digital marketing innovation, has mastered the art of blending social media…
2024 in review: A timeline of the major deals between publishers and AI companies
By Sara Guaglione This year was the year many publishers took formalized stances on AI companies, many of which resulted in deals between the two.…
A look at Digiday’s most popular WTF explainers in 2024
By Digiday Editors It’s been a long year. And there’s a lot to keep straight — what do industry acronyms stand for? How does that affect…
Marketers balance creepiness and realism as more AI-generated avatars come online
By Antoinette Siu AI-generated avatars are further blurring the lines of reality as more life-like characters and animations are integrated into social media and digital…