How to Conduct an E-E-A-T Audit and What You’ll Learn
By Nick Nelson Ten years ago, assessing a website’s ability to rank in Google search was a fairly straightforward, quantitative practice. How many times does…
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Category: International Association of Digital Marketing Professionals
'They Need a Little Rock n' Roll': How the Ad Suite Formula Shakes Up B2B Marketing
By esantiago@hubspot.com (Erica Santiago) When I think of B2B marketing, rock ‘n’ roll is far from my mind. But Video Brothers CEO and former touring…
Media Buying Briefing: Crossmedia’s global goals are to localize where holdcos can’t
By Michael Bürgi Although it’s safe to predict that a good portion of the expected crush of mergers and acquisitions in the agency landscape will…
Referral traffic from AI platforms grows despite publishers’ attempts to block crawlers
By Sara Guaglione Traffic getting sent to publishers’ sites from AI platforms like ChatGPT and Perplexity is growing. And while that makes sense for the…
The 7 Principles of Conversion-Centered Landing Page Design
By pvaughan+oligardner@hubspot.com (Oli Gardner) Designing an optimized landing page isn’t just a task — it’s an art form. If you want a landing page that…
Amazon Ads to change URL transparency and reporting after high-profile CSAM report from Adalytics
By Marty Swant Amazon plans to more transparency tools for its advertising offering, updates that come just weeks after its demand-side platform was among the…
Inside the Omnicom-IPG meeting with consultants: What marketers learned — and what’s still a mystery
By Seb Joseph Omnicom CEO John Wren and IPG’s Philippe Krakowsky haven’t exactly been shy about their stance on the proposed deal between both groups…
The state of ad serving for brands and agencies: Revenue growth, channel strategies and the rise of AI
By Clinch This State of the Industry report, sponsored by Clinch, explores how brands and agencies are refining their approaches to ad serving and unlocking…
Should Couples Share Their Struggles Together on Social Media?
By Headlines Team The rise of social media has given couples a platform to share everything about their lives, from major milestones to daily moments.…
Media Briefing: Podcasters test different types of paywalls for subscriptions
By Sara Guaglione This week’s Media Briefing looks at a hot topic at this year’s annual podcast business summit On Air Fest: podcast subscriptions, and…