Publishers grapple with Q1 ad revenue challenges in a “buyer’s market”
By Sara Guaglione It’s been a tough three months for publishers, according to executives who spoke during a closed-door town hall session at the Digiday…
The Largest Digital Marketing Community Worldwide | Become a Member
Category: International Association of Digital Marketing Professionals
TikTok and Pinterest Are Driving Renter Aesthetic Trends in 2025
By Headlines Team Social media has long influenced fashion, beauty, and even food trends, but in 2025, its reach extends further into the world of…
How Time evaluates and vets AI tools
By Sara Guaglione Time has evaluated “dozens and dozens” of AI tools to determine what could be a good fit for the company, both as…
The Economist is looking beyond traffic to measure the success of its brand marketing push
By Alexander Lee A year into its first brand marketing campaign in over a decade, The Economist’s traffic numbers have seen high highs and low…
Navigating Global Expansion: What Brands Can Learn from Liquid Death's UK Exit
By Cyan Zhong When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the…
How to Use Claude to Create a Virtual Assistant (in Under 10 Minutes)
By kflanagan@hubspot.com (Kieran Flanagan) Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set…
Athlete creators have become must-have partners for brands at March Madness
By Sam Bradley The injection of college sports creators into the U.S. influencer economy has permanently altered the way creator marketing and sports partnerships work.…
Media Briefing: Overheard at the Digiday Publishing Summit, March 2025 referral traffic edition
By Sara Guaglione This week’s Media Briefing recaps what publishers had to say about referral traffic (which, spoiler alert, is as volatile as ever) during…
These Are the Top Types of Influencer Content That Drive Sales and Influence Purchase Decisions
By Alex White Would you trust a mechanic or an actor for car-buying advice? One has expertise, the other has fame — but both are…
10 Excellent Examples of Video Marketing on Facebook
By ryan@lookcast.com (Ryan Philemon) For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires…