By Digiday Awards Digiday Top Workplaces is an annual list recognizing the best companies to work for across media, marketing and technology. The companies recognized…

By Kimeko McCoy AI recommendations are becoming the new digital shelf as people search and shop within LLM chatbots. The change has left the ad…

By Krystal Scanlon Ask anyone on the Croisette this week what’s transforming the industry and you’ll get the same words, delivered with the same confidence,…

By Experian Kevin Dunn, Chief Revenue Officer, Experian Healthcare marketers are already operating in a mixed-identity ecosystem. A pharmaceutical brand launching a campaign today may…

By Seb Joseph Dept doesn’t want to sell marketers AI tools. It wants to sell them growth. That’s the pitch, anyway, and it comes with…

By Seb Joseph Walk the Croisette on the first morning of Cannes Lions and the whole apparatus has reassembled itself, as it always has —…

By Michael Bürgi As it has done many times, Omnicom Media is hitting the Croisette with a series of partnerships and collaborations that it will…

By Krystal Scanlon Just six weeks after OpenAI’s ads manager was made widely available in the U.S., the AI company has now expanded the product…

By Michael Bürgi Have you ever binge-watched a show on a streamer that carries advertising, only to see the same unskippable ad over and over…

By Seb Joseph Marketers are nervous about agentic media buying. WPP is betting governance is the answer. Which is why alongside the launch of its…