How to Find a Side Hustle You Can Make Work
By Full Editorial The world of side hustles is huge—there’s something out there for almost everyone, from delivering groceries to freelancing online. But with so…
The Largest Digital Marketing Community Worldwide | Become a Member
Category: International Association of Digital Marketing Professionals
How AI-backed neuro-contextual technology is improving ad targeting
By Seedtag Jorge Poyatos, co-founder and co-CEO, Seedtag Contextual ad targeting capabilities are expanding rapidly, and AI is playing a prominent role in that evolution.…
Media Briefing: Affiliate isn’t dead, say publishers – but it must evolve in the AI era
By Sara Guaglione This week’s Media Briefing looks at the state of publishers’ commerce and affiliate businesses, given the recent news that Business Insider is…
WPP Media launches its ‘Manhattan project’ tech solution into a crowded AI market
By Sam Bradley If you thought the hype around AI was receding, think again. Generative AI applications have become the key battleground between marketing services…
What you're doing wrong in your marketing emails [according to an email expert]
By cdelprincipe@hubspot.com (Curt del Principe) One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really…
The Trade Desk lifts the lid on Deal Desk a ‘hub for PMP management’Â
By Ronan Shields The Trade Desk is poised to launch Deal Desk, a new capability within the demand-side platform aimed at easing the structural inefficiencies…
Publicis and IPG win Paramount’s media business
By Michael Bürgi In a surprise move that happened last week but news of broke last night, studio and TV company Paramount moved its media…
These AI workflows can 10X your marketing productivity [+ video]
By esantiago@hubspot.com (Erica Santiago) Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues…
Turn customers into community members — how community transformed the Gymshark experience
By Elfried Samba My transformation from serving customers to nurturing a community didn’t happen overnight. It started with a crisis. Gymshark’s infamous Black Friday 2015…
Human + AI = ROI: Beyond B2B Marketing with Christiana Marouchos, StackAdapt
By Lee Odden On this second episode of the Beyond B2B Marketing Podcast, I have the good fortune to share a conversation I had with…