Make space for customers to see their business as part of yours
By lbrowning@hubspot.com (Laura M. Browning) I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who…
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Category: International Association of Digital Marketing Professionals
How to prepare for, navigate, and thrive through summer slumps — according to marketing experts
By Kiran Shahid Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts…
Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue
By Sophie Miller How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure…
LGBTQ+ publishers grapple with a Pride Month ad spend slowdown
By Sara Guaglione LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize. Some saw fewer new advertisers and lower…
Why there’s a CPM slump in a growing CTV market
By Seb Joseph CTV ad spend is up. CPMs? Not so much. Midway through the year, buyers and sellers say CPMs are sliding. Depending on…
The Hidden Toll of Social Media Addiction: What the Data Says
By Headlines Team Social media has become deeply ingrained in our daily routines, shaping how we communicate, consume information, and even perceive ourselves. But behind…
The Deadly Cost of Daylight Saving Time: Why Texans Should Rethink the Clock Change
By Headlines Team Every spring, most Americans set their clocks forward an hour for Daylight Saving Time (DST), but this seemingly harmless tradition may be…
In a feature-parity world, it’s all about your brand — here’s how your startup can nail it in the first 100 days
By dg@drift.com (Dave Gerhardt) Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition,…
How to Drive Full Funnel Performance from B2B Thought Leadership
By Lee Odden B2B executives aren’t asking for more content, they’re asking for more original thinking At the iResearch Services Thought Leadership for Tomorrow event…
CMOs say AI platforms’ low profile at Cannes won’t happen again
By Krystal Scanlon AI was the buzzword of the week at Cannes Lions but platforms behind it were largely out of the public eye. CMOs…