239% growth from… print mail?! Why you shouldn't sleep on direct mail.
By cdelprincipe@hubspot.com (Curt del Principe) If I told you about a local business that’s seen 239% growth since the pandemic, what channel would you guess…
The Largest Digital Marketing Community Worldwide | Become a Member
Category: International Association of Digital Marketing Professionals
Public Health at a Crossroads: What Death Trends Reveal About America’s Policy Failures
By Headlines Team In the face of mounting public health challenges, a recent study by researcher Scott Vicknair underscores a critical truth: the U.S. isn’t…
WTF is non-endemic commerce media? | How retailers, merchants and publishers are monetizing digital moments beyond the cart
By Fluent This WTF guide, sponsored by Fluent, explores what exactly non-endemic commerce media is and what these ad placements look like; why non-endemic commerce…
LinkedIn makes it easier for creators to track performance across platforms
By Alexander Lee LinkedIn is stepping up its pitch to creators and advertisers with a new update launching today. For the first time, creators can…
How to go from marketer to CMO — 5 tactics that actually catapulted my career progression
By dg@drift.com (Dave Gerhardt) I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a…
Michelle Khare on building Emmy-worthy content — one challenge at a time
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Michelle Khare has done everything from Houdini’s deadliest trick to the Secret Service’s training academy all in…
TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet
By Krystal Scanlon TikTok is reportedly developing a separate version of its app for the U.S. — a contingency plan as pressure builds for ByteDance…
B2B Community Playbook: Beyond B2B Marketing with Kathleen Booth of Pavilion
By Lee Odden Relationships and connecting with people on a human level has always been important in business and B2B marketing. Social technologies and platforms…
How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride
By kbodnar@hubspot.com (Kipp Bodnar) In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some…
Media Buying Briefing: The upfront isn’t moving along for a few surprising reasons
By Michael Bürgi For most of the last 50 years since the upfront was an integral part of marketers’ plans to advertise on TV, the…