Why traditional monetization tactics are costing publishers revenue
By Marigold Traditional ad models may no longer deliver the revenue publishers need, but better audience strategies can. With privacy regulations tightening, the role of…
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Top 4 social media CRMs to grow your business in 2025
By ttaylor@hubspot.com (Tristen Taylor) Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. With over 5.24 billion…
How to Activate Employee Advocates and Executives as a B2B Influence Engine
By Lee Odden As B2B marketers dealing with all new levels of uncertainty and expectation, we’re in a constant battle for trust and attention with…
How I helped a CEO hit 3m LinkedIn views in 4 months
By Devin Reed LinkedIn is the highest ROI channel for career growth, but many people aren’t prioritizing it — yet. I’m convinced most people don’t…
AI is reshaping Omnicom’s workflow. Its revenue model may be next
By Seb Joseph Holdcos keep talking up AI. Omnicom put it on the record. Its chief technology officer took a lead role on the earnings…
CMOs might be pushing ahead on AI, but lack of measurement’s holding them back
By Kimeko McCoy At this point, it’s clear generative AI adoption has reached critical mass among marketers and advertisers in everything from ideation to content…
5 best CRMs for legal businesses in 2025
By HubSpot Staff Client relationships are the lifeblood of any legal practice, but managing them effectively poses unique challenges. Law firms must balance client confidentiality,…
5 best CRMs for dental businesses in 2025
By HubSpot Staff Let’s be honest — running a dental practice is challenging enough without juggling spreadsheets, missed follow-ups, and disconnected systems. Between managing patient…
The latest ChatGPT updates: Memory, o3 & 04-mini, 4.1, and social media rumors — here’s what you need to know
By Nathan Lands If you’ve been following the AI space lately, it’s easy to feel like you’re drowning in acronyms and version numbers. OpenAI has…
Three publishers’ workforce diversity reports show DEI efforts remain sluggish
By Sara Guaglione Despite years of pledges to diversify their ranks, major publishers are making barely perceptible progress, and in some cases — none at…