OpenAI ads boss David Dugan on third-party measurement: ‘it’s a natural step’
By Krystal Scanlon Self-graded measurement is the norm for ad platforms: they sell the ads, then report back on how well those ads did, with…
By Krystal Scanlon Self-graded measurement is the norm for ad platforms: they sell the ads, then report back on how well those ads did, with…
By Mitchell Parton This story was first published by Digiday sibling ModernRetail Streaming is becoming an important part of many retail media networks’ growth strategies,…
By Headlines Team New data from Barcus Arenas analyzing the 2025 U.S. extreme weather season has produced a detailed Storm Stress Index that ranks states…
By Headlines Team Consumers looking for a loan often focus on the cost of borrowing, how quickly funds can be received, or whether they will…
By HubSpot Staff AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and…
By HubSpot Staff Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that…
By Nick Nelson One of the most common questions we get from clients these days: Are blogs still a worthwhile channel to invest in? It’s…
By Seb Joseph Somewhere in Cannes over dinner, one ad exec asked the question nobody likes asking out loud: would anyone actually notice if they…
By Alyssa Mercante Last year, Unilever laid out an ambitious World Cup strategy, not long after declaring it would devote half of its media spend…
By News Edition After going through the rigors of law school and the headache of passing the bar exam, the last thing you want to…