Tasting marketing: What a viral YouTube star wishes marketers knew
By cdelprincipe@hubspot.com (Curt del Principe) I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers… … but I…
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How marketing’s next era will be powered by AI and human intelligence
By DXC Technology Kaveri Camire, CMO, DXC Technology Marketers are living in an era of technological disruption — a pivotal moment that is challenging every…
7 best CRMs for pest control companies in 2025
By HubSpot Staff Managing a pest control business means juggling customer appointments, technician schedules, service plans, and follow-ups. A traditional spreadsheet or generic tool simply…
B2B From Cannes to Creators: Beyond B2B Marketing with Steve Kearns of LinkedIn
By Lee Odden Having spent over 20 years in the B2B marketing space, my team and I have had opportunities to meet and work with…
Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth
By sonia@soniaethompson.com (Sonia Thompson) Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance…
Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025
By Kimeko McCoy Between the TikTok ban and the tariffs eating into marketing budgets, the first half of the year was full of growing pains…
The creator agency of record is now part of the core marketing stack
By Seb Joseph Sign number 108 that creators aren’t just a tactic for marketers anymore: they’re hiring agencies of record to manage them. It might…
5 best investment management CRMs in 2025
By HubSpot Staff Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios, detailed reporting cycles, and…
5 best CRMs for gym businesses in 2025
By ttaylor@hubspot.com (Tristen Taylor) Managing a successful gym requires more than just great equipment and passionate trainers. With fitness members increasingly expecting seamless digital experiences,…
How to Use Social Media to Find Lice Removal Products to Try
By Full Editorial Social media has its perks. Finding out that there is a lice outbreak in your community or receiving information from your child’s…