Creators hire AI like interns as they look to save costs on the creative process
By Alexander Lee For creators, AI is less about hype and more about savings: cutting out the need to hire extra support they may have…
The Largest Digital Marketing Community Worldwide | Become a Member
Category: International Association of Digital Marketing Professionals
From Target to Uber: Kristi Argyilan reflects on the retail media evolution and its uncertain future
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Kristi Argyilan has spent the last decade building out retail media businesses at the likes of Target,…
How LLM Surge Is Helping SaaS Founders Stay Visible in an AI-First World
By Editorialist Team The landscape of online visibility is undergoing a dramatic transformation. Traditional search engine optimization is no longer enough for businesses to maintain…
Here’s why your next newsletter isn’t going to spam
By lbrowning@hubspot.com (Laura M. Browning) At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar…
Why B2B Marketing Feels Harder Than Ever – And the Playbook to Bring Order to the Chaos
By Lee Odden There’s a lot of metaphors to represent what B2B marketing leaders are dealing with in the current environment, but feeing like you’re…
Media Buying Briefing: Havas joins race to find answers to clients’ zero-click search queries
By Sam Bradley As users adopt AI search tools like Google’s AI Overviews or ChatGPT in lieu of traditional search engines, clients are worried about…
Why generative AI can’t seem to help marketers build their brands
By Kimeko McCoy The promise of generative AI was to make marketing faster and cheaper, optimizing everything from media operations to creative. But in Silicon…
The easy formula to calculate true CAC across all your marketing channels
By ttaylor@hubspot.com (Tristen Taylor) Most companies calculate their If you‘re a CFO, VP of Growth, or financial decision-maker responsible for economics, this guide will show…
Confessions of an agency exec on using AI in global campaigns despite regulation
By Kimeko McCoy While most AI companies have headquarters in Silicon Valley, U.S. federal lawmakers have not yet broached regulating the sector. President Donald Trump…
Forget about the tech, OpenAI and Perplexity are brands too
By Krystal Scanlon AI companies keep forgetting they’re brands — and it’s costing them. A week apart, OpenAI and Perplexity reminded everyone that in 2025,…