‘The easy dollars are gone’: Retail media faces new tests as it nears maturity
By Anna Hensel On Wednesday, September 10, Digiday, Glossy and Modern Retail will be hosting Retail Media Advertising Strategies, a one-day event focused on all…
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Remember the Name: DSAI and the Movement That Will Last 1,000 Years
By Editorialist Team In the world of electronic music, few artists have managed to make an impact as quickly and as powerfully as DSAI. With…
California Tops Nation in Truck Crashes, Study Reveals Delivery Pressures Behind Rising Risks
By Headlines Team California has been identified as the most dangerous state for truck crashes, according to a new study by John Foy & Associates.…
How The New York Times is betting on a new family plan to grow its digital subscriber base and revenue
By Sara Guaglione There are a few major components to The New York Times’ digital subscription growth strategy: reaching new subscribers, improving retention, and increasing…
Building Credibility at Scale: The Trust Engine in Best Answer Marketing
By Lee Odden In our Best Answer Marketing Playbook so far, we’ve covered how becoming data-informed provides clarity, and how an integrated strategy turns those…
“You can make money doing this?!”
By lbrowning@hubspot.com (Laura M. Browning) A couple years ago, a YouTuber and artist known as Ten Hundred reached his $10k Kickstarter funding goal in 3…
Media Buying Briefing: How Publicis is winning and keeping clients, even as competitors cry foul
By Michael Bürgi No one can deny that Publicis has ruled the holding company roost since at least the start of the pandemic. The French…
Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind
By Sam Bradley Rising CTV ad spend, investment in retail media networks and a retreat to safe bets like paid social amid an unstable economy…
Mississippi Has the Highest Rate of Uninsured Drivers in Fatal Crashes, Study Shows
By Headlines Team A new nationwide study by Shane Smith Law has identified Mississippi as the deadliest state when it comes to uninsured drivers involved…
From Likes to Life-Threatening: Study Reveals Rise of Dangerous Social Media Challenges
By Headlines Team A growing number of teens and young adults are ending up in emergency rooms after attempting viral social media challenges, according to…