Ads are coming to Best Buy stores — including on entrances, walls and checkout counters
By Mitchell Parton This story was originally published on Modern Retail. Advertisers will soon be able to own a large chunk of Best Buy’s store…
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The Law Firm Winning Landmark Victories for Investors Nationwide
By Editorialist Team When investors are defrauded or wronged by financial institutions, the odds often appear stacked against them. Yet across the United States, Meyer…
Southern California Leads State in Traffic Fatalities
By Headlines Team A new report analyzing 2023 traffic data reveals a grim reality on Southern California roads: five of the state’s most populous counties…
Amazon is dialing up its DSP in pact with SiriusXMÂ
By Ronan Shields Amazon Ads is continuing its expansion across streaming and audio ads, as the e-commerce giant accelerates its rivalry with incumbents in the…
B2C vs. B2B marketing with AI: The industry trends every marketer should know
By Kolawole Samuel Adebayo The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and…
Ad Tech Briefing: Ad fraud hasn’t gone away – it’s getting more widespread with AI
By Ronan Shields First off, few readers will need reminding how the remedies phase of Google’s ad tech trial kicks off next week. After the…
Ferrero’s Danielle Sporkin breaks down the reality behind retail media’s full-funnel promise
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Retail media networks have been striking deals and inking partnerships with social and streaming platforms to open…
Measurement is the word defining retail media right now
By Mitchell Parton Brands are demanding consistency and clarity in measuring the success of their investments in retailers’ ad businesses. That was a clear theme…
H&M, Nike and other brands use AI to duplicate celebrities and drive original storytelling
By DMEXCO Storytelling has always been at the core of brand marketing. Now, with AI becoming more deeply embedded in creative workflows, marketers are finding…
The end of “Hey {First_Name}”: AI personalization strategies that convert
By rleist@hubspot.com (Rachel Leist) Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral…