The Social Power of Extracting Insights from Data Warehouse
By News Edition Data is one of the most valuable resources of any business if used correctly. Healthcare is no exception – with the right…
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Category: International Association of Digital Marketing Professionals
AI market research tools: The top 7 your marketing strategy needs
By rsukhraj@hubspot.com (Ramona Sukhraj) Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that often…
Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]
By cdelprincipe@hubspot.com (Curt del Principe) Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t…
The Ethics of Suppressing Negative Reviews in Healthcare
By Digital Editor In an industry where trust is paramount, healthcare providers walk a fine line between managing their online reputation and maintaining transparency. As…
Inside The New York Times’ AI newsroom strategy
By Sara Guaglione The New York Times’ editorial team is using AI technology to pursue a host of stories it couldn’t tackle before, as they…
Media Buying Briefing: With Aquila testing its wings, media agencies pay close attention to their clients’ work
By Michael Bürgi Cross-media measurement has long been a sort of Holy Grail for the media and marketing industries — long sought but never found…
Why marketers are embracing waste as a part of experimentation
By Tinuiti Zach Morrison, Chief Executive Officer and board director, Tinuiti In marketing — as in all aspects of growing a business overall — it’s…
Future of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover
By Seb Joseph The Digiday+ Future of Marketing Briefing will be your guide to what it actually means to be in this business today. Sometimes…
Why The Hill credits growing engagement for its social traffic bump
By Alexander Lee The Hill’s social traffic is growing — and the publication believes its increased social engagement is the source of the bump. After…
Why Millennials and Gen Z Need to Start Early with Personal Online Reputation Management
By Digital Editor In an age where every tweet, post, comment, and photo contributes to your digital identity, your personal online reputation is being shaped—whether…