Generative AI tools every marketing team should use
By rsukhraj@hubspot.com (Ramona Sukhraj) When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and…
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Category: International Association of Digital Marketing Professionals
New Report: The State of B2B Thought Leadership in 2026
By Lee Odden The team at TopRank Marketing and our research partner Ascend2 are happy to announce the release of a new research report. B2B…
Daily Mail says Google AI Overviews have killed click-throughs
By Sara Guaglione When a Google AI Overview is triggered, the Daily Mail is seeing almost no clickthroughs from that search keyword. The average clickthrough…
Media Buying Briefing: Stagwell strikes partnership with Palantir, as it zigs from rivals
By Michael Bürgi Besides announcing solid third-quarter earnings last week (revenue is up, costs are down, new business has been steady), Stagwell and its chairman…
Expert Guide: Setting Up a Quiet and Secure NAS
By Full Editorial Network Attached Storage has become an essential component for modern homes, offering centralized data storage that multiple devices can access simultaneously. Whether…
The Role of Brand Trust in High-Net-Worth Web Design: Insights from Luxury Aviation
By Sitetrail Research Team In the world of high-end commerce, trust is currency. For private jet brokers, luxury real estate firms, and premium service brands,…
Future of Marketing briefing: The agent era on training wheels
By Seb Joseph A clear theme at last week’s Digiday Publishing Summit Europe was skepticism about agents. Executives see the upside but fully autonomous systems…
The Trade Desk tries to redraw the competitive map with Amazon
By Seb Joseph Amazon’s biggest rival for programmatic ad dollars is once again waving off the comparison. For the second quarter in a row, The…
The Untold Truth About Personal Injury Claims: What Every Victim Should Know
By Headlines Team Personal injury claims are often portrayed as simple, straightforward processes yet for most victims, the reality is far more complex. Misconceptions, insurance…
Loop marketing for B2B: Building your first B2B loop marketing strategy
By juthompson@hubspot.com (Justina Thompson) Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms…