AI search visibility ROI: How to measure what matters (& ignore what doesn’t)
By rsukhraj@hubspot.com (Ramona Sukhraj) As long as there has been commerce, there have been questions. First, those questions were only for salespeople. Then, it was…
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Top B2B SEO tools that actually grow your pipeline in 2026
By Zoe Ashbridge The bar for B2B SEO tools has shifted. SEO strategy is no longer just about ranking on page one, because buyers are…
Build or buy: Inside indie agency Mod Op’s AI infrastructure
By Kimeko McCoy Mod Op says it dodged a $3 million AI bill. Sort of. The independent marketing agency estimates it avoided roughly $3 million…
Walmart finally lets advertisers exclude certain search terms
By Mitchell Parton This story was first published by Digiday sibling Modern Retail. Walmart’s advertising platform is giving brands more control on where they show…
AI search performance KPIs every marketer should track
By rsukhraj@hubspot.com (Ramona Sukhraj) As long as I’ve been in marketing, people have warned against focusing on “vanity metrics,” or those flashy, high numbers that…
Perplexity blocks Time’s ads served to AI agents, calling them ‘deceptive’
By Sara Guaglione Time is selling ads to AI agents. Perplexity refuses to let them work. Less than two weeks after Digiday reported that Time…
Why agentic media buying is becoming a client-by-client configuration job
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify There’s a lot of promise in agentic media buying. The issue is in the governance. Butler/Till should…
How to Be the Best Answer for B2B Buyers and AI Answer Engines
By Lee Odden Summary: Modern B2B buyers and AI answer engines are evaluating your content against the same types of criteria: proof, source authority and…
The simple way to make your marketing claims 42.9% more believable
By Phill Agnew A few weeks back, I stumbled across a Reddit post that talked about the first measurement ever taken of Mount Everest. Rather…
Media Buying Briefing: How Instrument won Croc’s business in a day
By Michael Bürgi No one can dispute that technology has muscled its way into the world of marketing in such a strong way, it’s now…