How a precise timing structure drives material differences in marketing efficiency
By Keen Decision Systems Jesse Math, vp of strategic partnerships, Keen Decision Systems The marketing calendar itself is simple. Brands need to invest in the…
By Keen Decision Systems Jesse Math, vp of strategic partnerships, Keen Decision Systems The marketing calendar itself is simple. Brands need to invest in the…
By Full Editorial Searching for a place to live used to be a very physical, linear process. You bought the Sunday paper, circled a few…
By Stephanie Trovato An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page…
By Gabriela Barkho This story was first published by Digiday sibling ModernRetail Direct-to-consumer brands are figuring out their AI playbooks in real time. One such…
By News Edition When the grid goes down, the value of a home backup system suddenly shifts from a luxury to an absolute necessity. Whether…
By News Edition Getting a professional hair service often feels like an investment in your daily sanity. There is something incredibly liberating about waking up,…
By Editorialist Team Across nearly every industry, established businesses are investing more into digital visibility. Ads run continuously. Content calendars are full. Social platforms stay…
By Headlines Team Witnesses play a crucial role in personal injury cases, often serving as the backbone of the evidence presented in court. Their testimonies…
By Stephanie Trovato Marketing tech stacks often expand fast, leading to sprawl. The result is low tool usage. Gartner estimates that only 49% of marketing…
By Alyssa Mercante Marketers, brands, and tech companies gathered at AI Marketing Strategies in New York City to discuss AI strategies and ethics on Wednesday.…