Breaking Boundaries: HYPR’s Bold Move into iGaming and Esports Marketing in the US
As the lines between gaming, esports, and influencer marketing continue to blur, one agency is boldly positioning itself at the intersection of these industries: HYPR. Originally based in Australia and New Zealand, HYPR has made a name for itself as a leader in social media management, talent representation, and influencer marketing, particularly within the burgeoning iGaming and esports sectors. With their recent expansion into the United States, HYPR is taking its expertise to a whole new level, helping brands tap into the powerful and growing worlds of gaming and digital entertainment.
HYPR’s move into the US isn’t just another international expansion—it’s a strategic foray into two of the fastest-growing and most dynamic industries in the world. As they establish themselves in the American market, HYPR is poised to redefine how brands, influencers, and gaming communities connect, while continuing to push the boundaries of what iGaming and esports marketing can achieve.
Tapping into iGaming: A Fast-Growing Industry
iGaming, which refers to online betting and casino gaming, has seen exponential growth in recent years, especially in the US, where regulatory changes have opened up new opportunities for companies looking to enter this space. As more brands turn to influencer marketing to promote their offerings, agencies like HYPR are leading the charge, using their deep understanding of the gaming industry to create powerful campaigns that resonate with both players and fans.
HYPR’s expertise in iGaming is best exemplified by their work with Kirgo, one of the world’s fastest-growing online casinos. The agency was behind David Dobrik’s recent birthday party, a high-profile event that showcased their ability to merge entertainment, influencer culture, and iGaming. By partnering with a major online casino like Kirgo, HYPR demonstrated how influencer-driven marketing can be used to introduce gaming brands to new audiences in creative, engaging ways.
“We’ve always had a strong focus on iGaming,” says Josh Harvey, co-founder of HYPR. “We understand the unique challenges and opportunities in this space, and our goal is to create campaigns that bring brands and influencers together in ways that make sense for both sides.”
Esports: Where HYPR Got Its Start
While iGaming is a relatively new frontier for many brands, HYPR’s expertise in esports goes back to their earliest days. Before the agency was founded, HYPR’s co-founders ran the Chiefs Esports Club, Australia’s most successful esports team. This deep-rooted experience in competitive gaming gave HYPR a unique perspective on the growing influence of esports in the global entertainment landscape.
Esports, with its dedicated fanbase and high levels of engagement, offers brands a unique opportunity to connect with audiences in a more authentic and immersive way than traditional advertising. HYPR’s ability to craft campaigns that resonate with gaming communities has made them a trusted partner for brands looking to enter the esports space.
“We come from the world of esports, so we understand the culture, the players, and the fans,” says Nick Bobir, co-founder of HYPR. “That’s allowed us to create campaigns that don’t just feel like ads—they feel like they’re part of …read more
Source:: Social Media Explorer
