By Susan Misukanis

Just what is a B2B influencer, and what do they actually look like?

In our new third season of Break Free B2B Marketing video interviews we’re having in-depth conversations with an impressive array of top B2B influencers, exploring the important issues that each expert is influential about.

Successful B2B influencers have a rare mix of the 5 Ps — proficiency, personality, publishing, promotion, and popularity — as our CEO Lee Odden has carefully outlined in “5 Key Traits of the Best B2B Influencers.”

Ticking all of those boxes is Tim Crawford, CIO strategic advisor at AVOA, who we’re thrilled to be profiling today.

One way for B2B marketers to break free is by looking at what successful C-Level executives are doing and thinking. This is especially true in the middle of an unprecedented year, where what is “normal” for any business owner or leader is almost constantly changing.

Tim Crawford has a unique insight into the minds of C-Level executives. He’s gained this both by spending over a decade both being a CIO himself and spending nearly as much time working as a professional consultant. Frequently being quoted in publications like the Wall Street Journal and Forbes while hosting popular podcasts like CIO in the Know and CxO in the Know are just a few of Tim’s credentials when it comes to addressing the executive suite.

In case you didn’t already know, a CIO, also known as a company’s Chief Intelligence Officer, is the person in charge of its IT (information technology) department. Tim Crawford was invited to be one of the expert speakers during Season 3 of the Break Free B2B Marketing interview series because of his vast experience surrounding CIOs.

This expertise is especially relevant right now as the world’s workforce is changing as a result of the Covid-19 pandemic. How do you safely manage a secure remote workforce? How do you approach the “new normal” and how do you speak to those looking for assistance within this dynamic landscape? These questions, and more, will be answered during today’s hour-long interview between Tim and TopRank’s own president and co-founder Susan Misukanis.

Break Free B2B Interview with Tim Crawford

If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us.

• 1:53 – Tim’s New Normal
• 3:40 – Unexpected gains for CXOs in the last three to six months
• 5:28 – Faulty plans
• 5:46 – Tim talks about what he calls the “virus crisis”
• 7:45 – How the workforce adjusts to working from home
• 10:17 – Diversifying supply chains
• 12:04 – Defending against phishing
• 14:59 – Protecting privacy for corporations and WFH employees
• 17:10 – How do CIOs deal with the new habits required for at-home workers?
• 18:16 – Working from home distractions
• 21:20 – CIOs partnering with HR
• 24:06 – IT and critical …read more

  Source:: Top Rank Blog

        

  

  Author: Aaron