Break Free B2B Marketing: Sarah Barnes-Humphrey of Shipz and The Art of Consistent Change
For more than a decade our team at TopRank Marketing has fostered a potent community of leading influencers, developing close relationships with subject matter experts in a wide variety of industries.
When it comes to B2B influencer marketing, it’s only natural to wonder just what an influencer actually looks like?
In our third season of Break Free B2B Marketing video interviews, we’re continuing in-depth conversations with a powerful selection of top B2B influencers, and taking a close look at the issues that each expert is influential about in their industry.
Every successful B2B influencer has a rare mix of the 5 Ps — proficiency, personality, publishing, promotion, and popularity — as our CEO Lee Odden has outlined in “5 Key Traits of the Best B2B Influencers.”
Holding all of these qualities and many more is Sarah Barnes-Humphrey, CEO at Shipz, who we’re delighted to be profiling today.
Supply chain: the steps that need to be taken in order to get a product or service into the hands of the consumer. It’s a complicated process, and it’s one that matters to many B2B marketers. Why? Because if the supply chain breaks down, you won’t have anything to market. A successfully managed supply chain can weather unforeseen circumstances — like a surprise year long quarantine — while helping businesses to reduce cost and remain competitive.
Sarah Barnes-Humphrey is a pro when it comes to talking about supply chain. She’s the CEO of Shipz Inc., bridging gaps between shipping providers and mid-market importers. She hosts the Let’s Talk Supply Chain podcast, covering topics that matter to those in the supply chain business. She’s been labeled as one of the Top 100 Women Leaders in Supply Chain and has earned that distinction over a successful twenty year career. Long story short: if you want to learn something about the role of the supply chain in modern business, you’re going to want to hear what she has to say.
These reasons are precisely why TopRank Marketing’s own Joshua Nite interviewed her for today’s new episode of the Break Free B2B Marketing interview series.
Break Free B2B Interview with Sarah Barnes-Humphrey
If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us.
- 1:48 – What has the pandemic done to supply chain?
- 4:22 – What technologies are being used to handle changes in supply chain?
- 5:49 – Increased attention on the supply chain: is that good or bad?
- 6:50 – Internal collaboration and how it impacts supply chain
- 7:17 – Do you think the progress currently being made with supply chain will last?
- 8:11 – What can marketing leaders do to reach out to supply chain folks?
- 9:25 – Breaking down organizational barriers to make room for supply chain
- 10:40 – What mistakes are being made in supply chain that …read more
Source:: Top Rank Blog
Author: Aaron
