By Susan Misukanis

Just what is a B2B influencer, and what do they actually look like?

In our third season of Break Free B2B Marketing video interviews we’re having in-depth conversations with an impressive array of top B2B influencers, exploring the important issues that each expert is influential about.

Successful B2B influencers have a rare mix of the 5 Ps — proficiency, personality, publishing, promotion, and popularity — as our CEO Lee Odden has carefully outlined in “5 Key Traits of the Best B2B Influencers.”

Offering up all of those boxes and more is Oliver Christie, chief artificial intelligence (AI) officer at PertexaHealthTech, who we’re delighted to be profiling today.

Nothing helps individuals and the businesses they work for break free from the norm quite like a tech disruption. The microprocessor. The internet. Mobile data. E-Commerce. When these technologies came onto the scene, everything changed… but what’s next?

According to Oliver Christie, it’s AI. In his own words: “Artificial Intelligence is the biggest technology disruption of our generation.” As far as he’s concerned, A.I. isn’t just the future, it’s the present. In today’s new episode of the Break Free B2B Marketing Interview series, Christie speaks about the role of artificial intelligence in our lives, including topics like A.I. and morality, bias in A.I., and the direction of A.I.’s future.

Artificial intelligence isn’t science fiction. It’s very much a science reality, and Oliver Christie is one of the leading experts talking and consulting on the topic. In today’s 31 minute interview with TopRank’s own Josh Nite, he’ll be passing some of that expertise along.

Break Free B2B Interview with Oliver Christie

If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us.

• :55 – Introduction to Oliver Christie
• 3:05 – Human-centric artificial intelligence
• 4:14 – Personalization and how to avoid the “diabolical side”
• 5:46 – The ways Oliver believes AI will impact the life of the everyday person in the next couple years
• 7:10 – Personalization on Amazon
• 11:13 – How AI will be reshaping business
• 13:46 – What’s your new question?”
• 16:50 – How the pandemic is changing the way technology is being developed
• 19:10 – Bias in AI
• 22:46 – How Oliver Christie found his niche as a thought leader
• 27:58 – The importance of being yourself

Josh: I’m really interested in what we were talking about before we started. The idea of human-centric AI. AI can feel like this distant or cold thing or something that is, you know, it’s powering my Netflix algorithm. But I don’t know how it relates to my day to day. How is it a human-centric thing? We’re thinking about people and individuals.

Oliver: Something we’re moving more and more towards is thinking about people as individuals and what matters to us. How we talk. How do we act? What are our …read more

Source:: Top Rank Blog

Author: Aaron