The TikTok-ification has users and influencers alike up in arms. Digiday talked to experts to find out how this is affecting influencer marketing spend, and how brands are already shifting their strategies.
The post ‘Brands are already changing their strategies’: Experts weigh in on TikTok influencer marketing spend appeared first on Digiday.
Source:: Digiday
By Kristina Monllos The ripple effects of inflation are nothing new. Throughout much of this past summer, the nervousness among marketers and ad agency execs’…
By Alexander Lee TikTok wants brands to know that it’s a gaming platform, too. On Monday, the popular short-form video platform published a new research…
By Julian Cannon In the crowded world of streaming, the announcement of a new season of an established series can spell a loss for other…
By Julia Tabisz There’s no escaping social media for brands and agencies planning their marketing budgets. But, just as there are discrepancies between how these…
By Julian Cannon Influencers are still a worthwhile investment for marketers looking to get the attention of Gen Z consumers with ads that don’t feel…
