Books To Read That Will Help You Have an Amazing Digital Presence

By Adam

If you own a business, you know how important it is to have an amazing digital presence. Modern-day technology has made your online searchability and visibility essential to getting more customers.

But how do you achieve an exceptional digital presence? Things like search engine optimization (SEO), website design, and social media activity all determine your business’s online visibility, but it might seem daunting to try and improve your rankings if you have no idea what you’re doing. Thankfully, the importance of digital improvement in the business realm has yielded no shortage of experts who are familiar enough with the process to break it down for enthusiastic beginners.

If you need to educate yourself on digital presence and create a viable plan for advancement, there are many books available to do so. Here we will go over five books with the information you need to improve your digital presence and get the real, measurable results you want.

1. Law Firm SEO by Jason Hennessey

This book will teach you everything you need to know about SEO, and while it is perfect for law firms, the information also applies to any niche business. Hennessey Digital uses expert knowledge to break down SEO basics and advanced techniques in such a way that readers can easily absorb the information and apply it for their purposes.

And it’s not strictly for the benefit of the do-it-yourselfer crowd. For those who are more interested in engaging a quality SEO consulting firm on their behalf, Law Firm SEO lays out what to look for and avoid in marketing firms and how to hold them accountable.

2. HTML and CSS QuickStart Guide by David DuRocher

This HTML and CSS guide by David DuRocher will teach you about designing the perfect website, including how to code with HTML and CSS and how to code responsive websites on any device. The book includes free digital assets for you to use in order to practice building websites. It is beginner friendly, and you don’t have to buy any extra materials.

You can buy this book in several formats, including print and digital. For those wanting to truly optimize their websites to engage potential customers, this is a solid book of reference.

3. InstaBrain: The New Rules for Marketing to Generation Z by Sarah Weise

This book by Sarah Weise is all about how to market to young adults through social media platforms. Generation Z relies heavily on social media for connection, entertainment, shopping, and marketing. One of the key elements to gaining an amazing digital presence specifically targeting this age group is social media presence.

This book uses research-backed data to lay a game plan for appealing to the first generation of so-called “digital natives.” It provides a lens through which older generations of entrepreneurs and business owners can get a better understanding of the up-and-coming generation’s motivations and purchasing preferences. Once …read more

Source:: Social Media Explorer

      

Aaron
Author: Aaron

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