BMW, Soylent, NBCUniversal and Pinterest are finalists for this year’s Greater Good Awards
Sustainability was top of mind for the brands and companies on this year’s Greater Good Awards shortlist as they work to create a better future. Companies continue investing in several areas for betterment — and increasingly centering causes in their mission.
For instance, automaker BMW Canada earned a nomination in the Sustainability category for a campaign in support of its new electric vehicle, the iX xDrive50. The campaign aimed to increase awareness of BMW’s commitment to the environment, particularly as a leader in electric vehicles. BMW Canada worked with the agency Media Experts and the CBC to create a branded content series exploring the stories of innovators in green technology, subtly integrating the iX xDrive 50 into the campaign. BMW and Media Experts also worked with the omnichannel supply-side platform Sharethrough to fund carbon offsetting projects to compensate for the carbon emissions generated by the campaign. By leveraging Sharethrough’s GreenPMPs, BMW compensated for 685,535 grams of CO2 — the equivalent of fully charging 89,000 smartphones.
In the World Hunger category, Soylent is shortlisted, a complete meal replacement that offers a practical and cost-effective solution for individuals facing barriers to nutritious foods. Through partnerships with charitable organizations, Soylent donates its products to food banks, shelters and communities facing food insecurity. As part of its #SoylentForGood efforts, the brand donated an estimated $2.4 million worth of product in 2022 alone.
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Source:: Digiday
