By Digiday Awards

This year’s Digiday Awards Europe winners focused on incorporating new technologies and formats into campaigns, transcending traditional advertising and tapping into partnerships that unlocked desired audiences.

Themes across the 2023 winners centered on maximizing the use of social media, amplifying brand engagement with tech and establishing synergistic brand partnerships.

Bloomberg Media secured the award for Best Custom Advertising for its campaign with UBS. UBS sought to expose high-level business executives to Bloomberg’s authority and thought leadership in sustainable investing, aiming to address how the world can reach net-zero emissions by 2050. Bloomberg Media supplemented UBS’ climate intelligence with its robust data and reporting to create an immersive special report, ‘Taking the Journey to Net Zero.’ The report showed higher-than-average engagement with Bloomberg’s Technology and Green verticals among the UBS targets of HNWIs, affluent millennials and institutional and private investors.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

…read more

Source:: Digiday

Author: Aaron