Blogging Statistics — 31 Stats You Need to Know in 2024
By pbump@hubspot.com (Pamela Bump)
Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king.
We’ve compiled a list of 31 blogging statistics that will help guide your content marketing strategy in 2024 so you can spend less time fretting and more time creating content that delights and converts.
Your business blog presents an opportunity to connect with your audience by providing helpful and enjoyable content that keeps people coming back.
Brands that prioritize blogging see 13 times more ROI than brands that don’t, so read on for facts and stats to keep you in the know and inspire your future content marketing endeavors — feeling inspired to start your blog?
Great! Let’s get into the facts.
- General Blogging Facts
- The Benefits of Business Blogging
- Writing, Formatting, and Posting
- Blogging Challenges
- Building a Successful Blog
General Blogging Facts
- There are over 600 million active blogs across the internet. (Growth Badger, 2022)
- More than 50% of bloggers are between 21 to 35 years old. (Truelist, 2022)
- Blog posts remain the most popular content format, with 9 out of 10 marketers using blogging to achieve content goals. (SEMrush, 2023)
- There are an estimated 32 million bloggers in the U.S. as of 2022. (Statista)
- Over 2 million blog posts are published daily. (Hosting Tribunal)
- The niches that have the highest percentage of blogs with over 50,000 monthly sessions are food (42.8%), lifestyle (13.3%), and travel (10%). (RankIQ).
The Benefits of Business Blogging
- 80% of internet users interact with both social media sites and blogs. (DemandMetric)
- 59% of marketers find blogging valuable. (DemandMetric)
- Websites with active blogs have 434% more indexed pages and 97% more inbound links than those without. (BKA Content)
- Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog. (DemandMetric)
- After video and eBooks, blogging is the third most common content marketing strategy. (HubSpot)
- 80% of bloggers report that blogging drives strong marketing results. (Orbit Media)
- 90% of businesses use content marketing tactics, such as blogging. (DemandMetric)
- Companies that blog get 55% more website visitors than businesses that don’t. (HubSpot)
- Bloggers, on average, include 2-3 images per post. (Orbit Media)
- 88% of bloggers who gate content report some/strong results from blogging (35% of them report strong results). (OrbitMedia)
- Bloggers who use 7+ images per post are 2.3x more likely to report strong results. (OrbitMedia)
Source:: HubSpot Blog
