Best Webcasting Services

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Webcasting has quickly become a popular large-scale communication tool in the digital era.

It’s a way for businesses and individuals to communicate with hundreds or even thousands of people worldwide. Webcasting can be leveraged for a broad scope of use cases, like lead generation, customer support, internal company communications, and so much more.

The terms “webcasting” and “webinar” are often confused with each other. Unlike a webinar, webcasting is a one-way flow of information. The host presents and the audience watches without really interacting. Webinars are typically more interactive.

This key difference makes it much easier to reach the masses. But having a successful webcast is reliant on finding the right webcasting service. Which one is the best? Let’s dive in.

The Top 6 Options For Webcasting Services

GlobalMeet — Most Versatile Webcasting Service
Cisco Webex — Best For Large Scale Events
ClickMeeting — Best For Monetizing Webcasts
ezTalks — Best For Pre-Recorded Online Events
ON24 Webcast Elite — Best For Audience Engagement and Conversions
Samba Live — Best For Cross-Platform Live Streaming

How to Choose the Best Webcasting Services For You

Before you can start evaluating different webcasting solutions, it’s essential to understand what qualifications should be considered in your decision. This is the methodology that I used to come up with the top picks on the market today. Use these factors as a buying guide and weigh their importance against your personal webcasting needs.

Number of Attendees

How many people are you expecting for your webcast?

Most webcasting services will have limits on attendee lists. Some services might restrict you to 5,000 or 10,000 attendees, while others give you up to 100,000.

Compared to webinars and web conferences, webcasts typically have a higher number of attendees. Keep this in mind as you’re browsing through different options. Make sure you factor in the attendee limits of each plan.

Audio and Video Quality

Since webcasts are typically broadcasted from a single presenter, the audio and video quality must be a top priority. Tens of thousands of people around the world could be viewing your webcast. If the feed is lagging, grainy, or low quality, the message won’t be as impactful, and attendees may drop out mid-presentation.

The quality of your webcast will be a direct reflection of you and your brand. This is definitely an area that can’t be overlooked as you’re comparing solutions.

Event Management Tools

Webcasts often require a significant amount of preparation. From the promotional materials to speaker lists and more, there’s quite a bit of work that must be done before, during, and after the event.

Look for a webcasting service that simplifies event management. Even though webcasts typically aren’t interactive, features like audience polling can be highly beneficial.

Recording and Editing Capabilities

Make sure the webcasting service you’re evaluating allows for event recording. Not every webcast is presented live. Some are pre-recorded and available on-demand.

If you’re pre-recording an event, take advantage of …read more

Source:: Kiss Metrics Blog