Best Online Reputation Management

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You’re already doing so much for your business. How do you successfully manage your online reputation, too?

You can do it and do it well. But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager.

Your online image can determine how long you stay in business and if your profits grow year after year. The problem with that is that you can’t always control what customers say about you online, or even when a damaging business mishap gets out in the open.

To help you put your best image out there, I’ve reviewed and done extensive research on online reputation managers, so you don’t have to. Finding the best ORM for you is easy once you know exactly what you need.

The Top 4 Options For Online Reputation Management

Go Fish Digital – The best ORM for managing reviews
Reputation Rhino – The best for individuals and small businesses
Reputation Resolutions – The best ORM for crisis management
Big Leap – The best for SEO and content management

How to Choose The Best Online Reputation Management For You

Unfortunately, there isn’t a singular “best” reputation manager that fits every business like a glove. If there was, then this guide wouldn’t be necessary.

Different ORMs cater to different services. This can mean some are better than others at crisis management, online monitoring, online review management, SEO focused branded content strategy, or even supplying attorneys to advocate on your behalf.

First, are you building a new online reputation from scratch? Maybe you’re trying to improve a negative reputation? Or are you being proactive and investing in maintaining a good one?

You have to determine where you are on your reputation management journey. Then you can think about a few factors that can refine your search even more.

Business Size and Type

Your company size generally correlates with the size of your reputation. Obviously, the bigger and more varied your sales channels, the more work you’ll have managing how you look online.

Your business’s size can also dictate the amount you’ll want to invest in ORM services. Some questions to consider are: What is your estimated current business reach? What types of distribution channels do you sell through or publish content on? Are you a service-based business, an organization, or an e-commerce store?

When choosing the best ORM for you, these are some key questions to consider before moving forward. If your business isn’t a complex enterprise, you won’t need a costly ORM that specializes in litigation, video removal, or a team of expert attorneys.

Marketing Strategy

Your marketing strategy also determines the type of online reputation management you need.

Do you primarily sell via a content creation strategy? Do you sell on multiple e-commerce platforms? Is your business big enough that it sells through on-air advertising? Do you already have a strong social media …read more

Source:: Kiss Metrics Blog