Best Of Social Media Marketing: Fuel Your 2021 With Our Top 10 SMM Posts

Business professionals around table from above image.

In 2020 B2B marketers continued to find new and creative uses of social media marketing during a pandemic year unlike any other, and we’ve been fortunate to feature many excellent articles on our blog over the year that explore how marketers are pushing social media marketing to fuel new levels of success.

We’re lucky to have a wealth of talented B2B marketing professionals contributing to the TopRank Marketing blog — which will celebrate its 18th year in 2021 — including our CEO Lee Odden, Joshua Nite, Elizabeth Williams, Anne Leuman, Nick Nelson, Debbie Friez, Birdie Zepeda, the author of this post, and Alexis Hall, among others.

The insight and expertise our team has acquired helping some of the top brands in the world including 3M, Adobe, SAP, LinkedIn, and Oracle plan, implement and measure a variety of marketing programs has often made it here to our blog. To help our blog community grow their social media marketing knowledge, we’re delighted to offer our annual list of the most popular social media marketing posts of 2020.

The social media marketing posts that proved to be our most popular of 2020 based on web analytics and social media data are listed below. We hope that they will help you ask the right questions and provide best-answer solutions to some of the most important challenges we’ll all be facing anew in 2021.

We give many thanks to all of our blog authors for their work in advocating social media marketing best practices, and especially to our dedicated readers for continuing to make the TopRank Marketing blog a go-to B2B marketing resource.

Our Most Popular Social Media Marketing Posts in 2020:

1. Social Media Polls For Marketers: 6 B2B Brands Winning With LinkedIn Polls — Lane R. Ellis

Data from social media polls shows what customers are thinking about when it comes to a variety of important subjects, and in the most popular social media marketing post of 2020 on our blog, I took a look at how B2B brands Microsoft, Olive Communications UK, Redis Labs, LinkedIn News, Dell, and RateLinx are winning with LinkedIn polls.

Polls offer a unique two-for-one value for B2B marketers, providing quality feedback on what customers want while also offering brands a powerful interactive social media marketing element.

This post examines the year’s changes in online polls, and gives examines of how B2B marketers and brands are using social media polls in innovative ways, including six B2B brands winning with LinkedIn polls.

You can check out all of my posts here, and follow me on Twitter and LinkedIn.

[bctt tweet=”“Poll data shows what marketers are thinking about when it comes to a variety of important subjects, ranging from everyday tasks to far-reaching future trends.” — Lane R. Ellis @lanerellis” username=”toprank”]